Google Ads for Contractors — BuildersReach
HomeServicesGoogle Ads
🎯 Google Ads (PPC)

Show Up the Exact Moment Someone Searches for Your Service

"Emergency plumber near me" at 11pm. "Roof repair Denver" after a storm. Those people are ready to hire — and Google Ads puts you at the top with a call button. We build, run, and track it, and your AI answers every call and form.

Top 3Position on high-intent searches
Every callTracked & recorded
0%Wasted on non-buyers
emergency plumber near me 🔍
YOUR AD · #1
Sponsored
Rapid Flow Plumbing · yourbusiness.com
24/7 Emergency Plumber – At Your Door in 60 Min or Less
Licensed & insured. Upfront pricing, no overtime fees. 4.9★ from 340+ local homeowners. Call now — we answer 24/7.
Burst PipesWater HeatersDrain CleaningFree Estimates
📞 Call (555) 482-1190
Places · Rapid Flow Plumbing · 4.9 ★ (340) · Open 24 hours
Competitor Plumbing · competitor.com
Plumbing Services | Call for Availability
Big Franchise Co · franchise.com
Find a Plumber Near You – Nationwide
High intentThey searched — they're buying
Call-onlyAds that ring your phone
Neg. keywordsNo "DIY" or "jobs" clicks
WeeklyBid & budget optimization
Search vs. Social

Facebook Finds Buyers. Google Catches Them.

Someone scrolling Facebook might need a roofer. Someone typing "roof leak repair near me" needs one right now. Google Ads is the highest-intent traffic on the internet — and for local trades, it's often the fastest ROI there is.

  • Call-only & call-extension ads — tap to call, straight from the search result
  • Location targeting — your service area only, adjusted by zip performance
  • Negative keywords — no clicks from job seekers, DIYers, or "free" hunters
  • Landing pages that convert — built into your BuildersReach site, not a generic homepage
roof repair near me ▲ highemergency plumber ▲ hightree removal cost ▲ medland clearing [city] ▲ highac repair same day ▲ high
Google Ads · Last 7 daysRapid Flow Plumbing
Calls from ads41
Booked jobs23
Cost / booked job$38
📞
Call · 4m 12s"emergency plumber near me" · Zip 80205
Booked ✓
📞
Call · 2m 40s"water heater replacement" · Zip 80220
Booked ✓
📝
Form · quote request"drain cleaning cost" · AI replied in 12s
Quote sent
📞
Missed → texted back"plumber open now" · AI booked Thu 9am
Booked ✓
Quick Estimate

What Could Google Ads Do For You?

Drag the sliders. Numbers are conservative trade-industry averages — your market may do better.

Calls & leads / month
Booked jobs / month
Est. monthly revenue
Assumes ~$25 avg cost per lead and a 45% booking rate with AI follow-up. Ad spend is paid to Google directly; management is billed separately.
What's Included

Full-Service Management — Not a Dashboard Login

🔑

Keyword Research

The exact phrases homeowners in your area type — plus the negatives that stop you paying for junk clicks.

✍️

Ad Copy That Converts

Headlines built around your offer, reviews, and speed. Call extensions, sitelinks, and callouts included.

📄

Dedicated Landing Pages

Ads land on a page built for that search — not your homepage. Click-to-call, quote form, reviews above the fold.

☎️

Call Tracking & Recording

Know exactly which keyword rang your phone. Listen back to calls. See cost per booked job, not just cost per click.

🤖

AI Answers & Books

Every call and form is handled by your BuildersReach AI instantly — even when you're on a job. No lead waits.

📈

Weekly Optimization

Bids, budgets, and keywords adjusted every week. Zip codes that book get more; ones that don't get cut.

How It Works

Live on Google in 72 Hours

01

Strategy Call

We map your services, service area, and capacity — and pick the searches most likely to book profitable jobs.

⏱ Day 1
02

Build & Launch

Campaigns, ad copy, landing pages, call tracking, and AI routing built and switched on.

⏱ Day 2–3
03

Optimize & Scale

We watch calls and bookings weekly, cut waste, and scale what books. You get a plain-English report every week.

⏱ Ongoing
📅 Book a Call

Find Out What Google Ads Would Cost You Per Job

Axel will pull the actual search volumes and click costs for your service and area — so you know your likely cost per booked job before spending a dollar.

Axel Palsson
Axel PalssonFounder, BuildersReach · your call is with Axel, not a sales rep
  • Real search volume for your services
  • Estimated cost per call & per booked job
  • The right starting budget
  • Whether Google, Facebook, or both makes sense
Book a Call with Axel →
15 minutes · No pressure · Pick a time that suits you
Calendar not loading? Open it in a new tab →
FAQ

Common Questions

How is this different from the Google Ads I tried myself?
Most DIY accounts burn budget on broad keywords, no negatives, and a homepage landing page. We use tight keyword match, aggressive negatives, call-only ads, dedicated landing pages, and — the big one — AI that answers every lead in seconds.
What budget do I need?
You can start at $30/day. We'll recommend a budget based on your market and how many jobs you can take. Ad spend goes to Google directly; our management fee is separate.
Do I need the BuildersReach website?
Yes. The landing pages, call tracking, and AI follow-up all live inside the platform — that's what makes the leads convert instead of leaking.
How fast will I get calls?
Usually within the first 24–48 hours of going live. Cost per lead typically improves over the first few weeks as data comes in.
Can I see exactly what I'm getting?
Yes — calls, recordings, forms, booked jobs, and cost per booked job in your dashboard, plus a weekly report.
Any contracts?
No. Month-to-month, pause or cancel anytime.
Ready When You Are

Be the First Result — and the First to Answer

Get your Google Ads built, live, and booking jobs in 72 hours.

Book a Call with Axel →
✓ 15 minutes   ✓ With the founder   ✓ No pressure