About Us — BuildersReach
Axel Palsson, Founder of BuildersReach
Axel PalssonFounder, BuildersReach
"Built for the trades. Priced for the trades."
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👋 About BuildersReach

We Build for the Contractors Who Do Incredible Work — and Lose Jobs to Guys Who Are Easier to Find

BuildersReach exists because the best tradespeople we know were losing to worse ones with better websites. That's fixable. So we fixed it — and priced it so a one-truck operation can afford it.

500+Contractors served
$97Flat, no contracts
DaysNot months, to launch
24/7AI on every account
The Story

Why This Exists

Every trade has the same story. There's a guy who does phenomenal work — clean, on time, fair — and he's slow. And there's another guy, honestly not as good, who's booked three weeks out. The difference isn't the work. The difference is that when a homeowner searches, one of them shows up and answers first.

The "solution" for years was to hire an agency. $2,000–$5,000 a month for a website that takes eight weeks, a Google Ads account nobody explains, and a monthly report full of words like "impressions." Most contractors we talked to had tried it, gotten burned, and gone back to word of mouth.

So we asked a simple question: what if the whole thing — the website, the ranking, the AI that answers and books — was productized, done for you, and priced like a phone bill?

That's BuildersReach. One onboarding form. A 15–20 page site built for you in days. An AI receptionist that answers every chat, text, and missed call and books the job. Reviews on autopilot. One inbox. $97 a month. No contracts, because we'd rather keep you by getting you jobs.

Five hundred-plus contractors later, the story keeps repeating: the good guys start showing up first — and the phone starts ringing.

Why $97?

Because Everything Else Was Priced for Agencies

Here's what the same stack costs if you buy it the old way. We didn't cut corners — we cut the account managers, the office, and the lunch meetings.

What you get
The old way
BuildersReach
15–20 page custom website
$3,500+
Included
AI receptionist / answering service
$800/mo
Included
SEO & Business Profile management
$1,000/mo
Included
Review / reputation software
$300/mo
Included
CRM, inbox, calendar, invoicing
$400/mo
Included
Hosting, security, updates, support
$200/mo
Included
Per month
$2,700+
$97
What We Believe

How We Operate

01

Done for you means done for you

You fill out one form. We build it, launch it, run it, and maintain it. If you ever have to touch code or settings, we've failed.

02

Priced for a one-truck operation

If a solo contractor can't afford it, it's priced wrong. $97 flat. No setup games, no upsells you didn't ask for.

03

No contracts, on purpose

We don't lock you in. We keep clients by getting them jobs — and if we don't, you should be free to leave. 30-day guarantee, cancel in one click.

04

Numbers, not buzzwords

Booked jobs, closed revenue, reviews, rankings. Plain English. If a metric doesn't tie to your bank account, we don't report it.

Straight Talk

Who This Is For — and Who It Isn't

✓ BuildersReach is for you if…

  • You're a trades or home-services contractor who does good work
  • You want more booked jobs without becoming a marketer
  • You miss calls because you're actually working
  • You'd rather pay $97 than $2,700 for the same result
  • You want to see the numbers, not a slide deck

✕ Probably not for you if…

  • You want to design and manage the website yourself
  • You're looking for a nationwide, multi-brand corporate site
  • You want "brand awareness" instead of booked jobs
  • You'd rather buy shared leads than own your own pipeline
  • You need someone to also run your crew — we do marketing, you do the work
Milestones

Where We've Been

The problem

Watched great contractors lose to worse ones

Same trade, same town. The difference was always who showed up first online.

The build

Productized the whole stack

Website + ranking + AI receptionist + reviews + inbox — one system, one price.

The proof

First clients closed $94.5K and $30K in weeks

Not "traffic." Closed jobs. That's when we knew the model worked.

Today

500+ contractors, every major trade

Landscaping to land clearing, painting to plumbing. Same story, every time: they get found, the phone rings.

Ready When You Are

Want to Talk to the Person Who Built This?

Book 15 minutes with Axel — or skip the call and get started for $97/mo.

📅 Book a Call with Axel →