Facebook Ads for Contractors — BuildersReach
HomeServicesFacebook Ads
📣 Facebook & Instagram Ads

Ads That Put You In Front of Homeowners Who Need You Now

Scroll-stopping creatives, laser-targeted to homeowners in your service area, wired straight into your AI so every click becomes a conversation — and every conversation becomes a booked job.

$3–8Avg. cost per lead (trades)
48 hrsFrom brief to live campaign
0Leads shared with competitors
facebook
💬
New lead from your ad"Can you come out Thursday?" — AI replied ✓
SR
Summit Roofing & ExteriorsSponsored · 📍 Denver
···
Denver homeowners: had hail this spring? Your roof might be covered by insurance. 🏠 Free 15-min inspection — we handle the claim. 👇
FREE INSPECTION$0 out
of pocket
Storm damage?
We handle the claim.

Licensed · Insured · 25-yr warranty

Book your free inspectionTakes 30 seconds
Learn more
👍❤️ 21438 comments · 12 shares
👍 Like💬 Comment↗ Share
3.2×Avg. return on ad spend
<60sAI replies to every lead
100%Exclusive leads — yours only
WeeklyCreative testing & reporting
Why Most Contractor Ads Fail

Boosting Posts Isn't a Strategy. This Is.

Most contractors "boost" a photo, get a few likes, and decide ads don't work. Ads work — the setup was the problem.

🎯

Homeowner Targeting

We target by zip, home ownership, home age, income, and recent life events (moved, storm, new baby) — the people who actually buy your service.

🎬

Creatives That Stop the Scroll

Before/after, offer-led, and pain-point creatives — video and static — built for your trade and tested weekly. No stock photos of smiling models.

🤖

AI Follows Up Instantly

Every lead hits your BuildersReach AI in seconds — it qualifies, answers questions, and books the appointment. Speed to lead is where ads are won.

📊

Real Numbers, Weekly

Cost per lead, cost per booked job, and revenue attributed — in your dashboard. No vanity metrics, no "brand awareness" excuses.

🔁

Retargeting & Win-Back

Anyone who visited your site or clicked an ad sees you again. Past customers get seasonal offers. Nothing leaks out of the funnel.

🧪

Always Testing

New hooks, angles, and audiences every week. Winners scale, losers get cut. Your cost per lead keeps dropping.

Ad Examples

Creatives Built for Your Trade

Every niche has its own hooks. Here's the style of ad we build — swap in your brand, photos, and offer.

🌳Tree Service · Video Ad

That leaning tree won't wait for winter.

Free on-site assessment. Same-week removal.

Get a Free Quote →
Pain-point hookVideo · 15s · Fall campaign
$4.20 / lead
🛁Remodeling · Carousel

Before → After in 10 days.

Bathroom remodels from $9,900. Financing available.

See Our Work →
Proof + offerCarousel · 5 slides
$11.80 / lead
🚜Land Clearing · Static

Half an acre. One day. Done.

Brush, stumps, grading — cleanup included.

Book Your Clearing →
Speed + simplicityStatic · Square
$6.10 / lead
Targeting

Only the Homeowners You Can Actually Serve

Your ad budget shouldn't be spent on renters three counties over. We build audiences around your real service radius and the people most likely to hire you this month.

  • Service-radius targeting — down to the zip code or a mile ring around your shop
  • Homeowner signals — ownership, home age, property value, recent movers
  • Seasonal & event triggers — storms, heat waves, spring cleanup, holidays
  • Lookalikes of your best customers — built from your own job history
📍 15-mile service radius28,400 homeowners reached
🏠 Homeowners only
📅 Homes built before 2005
💰 Household income $75k+
🚫 Renters & out-of-areaExcluded
How It Works

From Brief to Booked Jobs in Under a Week

01

We Learn Your Business

A 15-minute call: your services, service area, best jobs, and what makes you different. We pull your photos and reviews.

⏱ Day 1
02

We Build & Launch

Creatives, copy, audiences, and tracking — built and live within 48 hours. Every lead routes to your BuildersReach AI.

⏱ Day 2–3
03

We Optimize Weekly

New tests every week, losers cut, winners scaled. You get a plain-English report and booked jobs on your calendar.

⏱ Ongoing
📅 Book a Call

Let's Scope Your Ad Campaign

Every market and trade is different. In 15 minutes Axel will look at your service area, estimate your cost per lead, and tell you honestly whether ads make sense for you right now.

Axel Palsson
Axel PalssonFounder, BuildersReach · your call is with Axel, not a sales rep
  • Your realistic cost per lead & booked job
  • The right starting budget for your area
  • What creatives will work for your trade
  • Zero pressure — if it's not a fit, he'll say so
Book a Call with Axel →
15 minutes · No pressure · Pick a time that suits you
Calendar not loading? Open it in a new tab →
FAQ

Common Questions

How much should I spend on ads?
Most trades see solid results starting at $30–50/day. We'll recommend a budget based on your market size and how many jobs you can actually take on — no point generating leads you can't serve.
Do I need the BuildersReach platform to run ads with you?
Yes — the ads feed your AI receptionist and unified inbox. That instant follow-up is why our cost per booked job is so much lower than agencies who just send you a spreadsheet of names.
Are the leads exclusive?
100%. Unlike lead-selling sites, every lead comes from your ad, lands in your inbox, and is never sold to competitors.
Do you make the videos and images?
Yes. We build static and video creatives from your photos, job sites, and reviews. If you have footage, great — if not, we'll guide you on what to shoot with your phone.
How fast will I see leads?
Campaigns typically produce leads within the first 48–72 hours of going live. Cost per lead usually improves over the first 2–3 weeks as we optimize.
Can I pause or stop anytime?
Yes. Ads run month-to-month with no contract. Pause for a busy season or scale up when you're slow.
Ready When You Are

Ready to Stop Waiting on Word of Mouth?

Get your ads live in 48 hours — with an AI that turns every click into a booked job.

Book a Call with Axel →
✓ 15 minutes   ✓ With the founder   ✓ No pressure